The 1.8 Second Rule
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I use AI every single day. It does not replace me. It removes the slow parts so I can spend my time on the part that matters, the thinking and the human voice. Here is the honest version of how I work, tools and all.
Step 1: Research and ideas
I start with the audience, not the post. I use ChatGPT, Claude and Perplexity to gather the questions real people are asking, the pain points, and the words they actually use. The goal is not to copy answers. It is to understand the person before I write a single line.
Step 2: Drafting at speed
Once I know the angle, I draft fast. I keep a personal prompt library, the same one I give away free, so I am never starting from a blank page. AI gives me ten hook options, a rough script, and a few caption directions in minutes. Most get cut. That is fine. Speed is the point.
Step 3: Visuals and video
For images I use tools like Midjourney and Adobe Firefly. For video and motion I lean on the newer engines like Veo and Runway. They are good for b-roll, backgrounds and quick variations. The cuts and the final edit still happen in CapCut and Premiere, where taste matters more than tools.
Step 4: The human layer
This is the step most people skip, and it is the most important one. I take the AI draft and rewrite it in my own voice. I add the real story, the small detail, the honest opinion. I read it out loud. If it sounds like a robot, I fix it until it sounds like me.
AI gives you speed. You give it truth. That combination is hard to beat.
Step 5: Schedule and learn
I plan the calendar in Notion, schedule with the platform tools, and watch the data in Metricool. Then I feed what worked back into step one. The system gets a little smarter every week.
A simple rule for using AI well
- Use AI for speed, structure and options.
- Use yourself for story, taste and the final voice.
- Never publish a draft the tool wrote without making it human.
Done right, AI gives you back hours every week and your content still feels like a person made it. Because one did.
